Apex Elite logoApex Elite

Your personal transformation platform

Say it.
Coach makes
it happen.

Wake up knowing exactly what to eat, how to move and what matters next. Coach turns your goals into a daily plan, adapts it to your life and shows the progress adding up.

Coach · speaking

1→12

plates, every recipe scales live

5

dimensions of growth

custom programs, from a sentence

0

changes without your OK

Six things Coach does for you

Start with one need.
Grow when you're ready.

Meal prep for one or dinner for six, a first walk or race day, a habit or a savings goal — you do not need to overhaul your life. Start with one and Coach connects the rest only when it helps.

Plan every meal

Recipes with exact portions, macros per plate, a swap when the store is out — and a grocery list you can shop from.

Meal prep · groceries · weekly plans

Feed one or the whole family

Set servings to 1, 4 or 12 — ingredient amounts update live while each plate keeps its numbers.

Families · roommates · batch cooking

Know exactly what to do today

A guided daily plan with real exercises, meals, water, reading and habits — matched to your level, equipment and limitations.

Total beginner · coming back · athlete

Build any program from a sentence

A race build, a habit reset or a savings push becomes a dated multi-week plan you review before it saves. 75 HARD included, as one optional journey.

Race day · 75 HARD · mind & money

See progress you can feel

Interactive daily, weekly and monthly reports across everything you're working on.

Physical · mental · emotional · spiritual · financial

Talk, don't tap

Text, voice or a photo of your plate — Coach drafts the change, you approve it, undo anytime. Teams keep it honest without shame.

Hands-free · accountability · private by default

Start with my goal

Two-minute setup · No rigid starting point · Nothing saves without your OK

Full discussion mode

Talk to Coach like a person. Watch it get done.

Coach asks at most a question or two, then shows you exactly what will change — the what, the date, the assumptions — on one card. Confirm, edit, or cancel. Say "make that 20 oz" and the same card updates.

  • Hands-free conversation — Coach listens, waits while you think, and replies in a real voice
  • Choose Coach's voice — male or female
  • Send a plate or fridge photo: Coach estimates the meal or plans dinner
  • Lost? Coach explains any screen and takes you straight there

Coach

Full discussion mode · voice on

Two eggs, toast with butter, and a black coffee. And I drank 20 oz of water.

Got it — logging breakfast at about 340 kcal, 18 g protein, plus 20 oz water. Confirm?

Log breakfast + 20 oz water

Today · 2 items · measured portions

ConfirmEditCancel

Not a chatbot. A builder.

Scroll. Watch Coach keep up.

Fuel

Same recipe, four plates. I've multiplied the ingredients — each plate still lands at 520 kcal and 38 g protein.

01 · Fuel

Meal prep, meal plans and groceries — for you or the whole table.

Every meal in the app opens into the full recipe: menu, calories and macros per plate, exact ingredient amounts and step-by-step instructions. Slide the servings from 1 to 6 (or type 12) and every amount recalculates live — one recipe feeds you on Tuesday and the family on Sunday.

  • Full recipes with portions, prep time and one smart swap on every meal
  • Ingredient amounts scaled to any number of plates — your shopping list, ready
  • USDA food data behind every log: the exact food first, household portions, measured vs estimated
  • Snap a plate or the inside of your fridge — Coach logs it or plans dinner

Sheet-pan chicken & sweet potato

Cooking for 4 · 520 kcal / plate · 12 ingredients

Log this mealEditCancel

02 · Train

Any level. Any equipment. Any starting point.

Never worked out, coming back from an injury, or chasing a race PR — Coach starts from your real baseline (height, weight, resting heart rate, pace) and builds sessions you can actually finish, with an easier option on every exercise and a short-on-time version of every workout.

  • Vetted workout videos with honest durations, a timer and a real sign-off
  • Heart-rate zones estimated from your own numbers, formula named
  • Walk-to-run, dumbbell-only, bodyweight at home — planned around what you told Coach
  • Coach-built sessions appear on Today exactly when they're due

Easy outdoor walk · 10 min

Warm-up · 3 intervals · cool-down · Zone 1 (119–128 bpm)

Start sessionEditCancel

03 · Custom programs

From one sentence to a dated, guided plan.

"Get me ready for a half marathon by Halloween." "30-day sleep reset." "Six weeks of strength with just dumbbells." Coach asks at most two questions, then builds the whole program — weekly actions, every dated session, milestones and a fueling framework — and every day becomes a guided plan on Today.

  • One card creates the entire multi-week program; you review and confirm
  • Each day breaks down into meals, water, the workout, reading and habits — all sign-off-able
  • Measurable goal, real baseline and a success test on every program
  • Change your mind? Ask Coach to revise the same card, or undo after saving

Half Marathon — 8 weeks

32 sessions · 4 milestones · nutrition framework

Confirm programEditCancel

04 · Mind, spirit & money

Five dimensions. One plan.

Physical is just the start. Coach sets goals across Mental, Emotional, Spiritual and Financial growth too — a 10-minute morning sit, a journaling habit, a savings transfer every Friday — and puts each one on Today with its own milestones. Spiritual means what you say it means; Coach never pushes any belief system.

  • 58 original 10-minute reads across all five dimensions, plus classics
  • Private journaling, mood and sleep — reflections saved to you only
  • Financial goals with real targets, dates and monthly milestones
  • Meditation, values, gratitude — you define it, Coach supports it

2 goals · 2 journeys

Spiritual + Financial · preview what Today shows

ConfirmEditCancel

05 · Progress

See it move. Daily, weekly, monthly.

Interactive reports show adherence, workouts, water, pages, weight and milestones over any window — plus per-program tracking so you can see Week 3 stacking up against Week 1. Honest data only: opening a video never logs a workout.

  • Daily, weekly and monthly reports with charts you can tap through
  • Milestone progress on every goal and program
  • Progress photos, private by default
  • Coach reads your week and adjusts the next one

Week 2 report

12 / 14 sessions · 6 / 7 water days · 84 pages

Open reportEditCancel

06 · Community

Positive pressure. Never shame.

Teams, shared challenges, group chats and DMs. Everyone sees you showed up today — you decide what else they see, down to the task. Badges and XP are earned, never given.

  • Teams with a live pulse: who's active today, who could use a nudge
  • Group chats and DMs, routed to the right team
  • Privacy per task — journals and photos are yours alone
  • Standings, streak-free by design: no streak savers, no guilt

Team pulse

3 / 5 active today · 14 actions logged

Open teamEditCancel

07 · Your OK, always

Nothing saves without you.

Every change Coach proposes is a card: what, when, why, and the assumptions it made. Confirm, edit or cancel. Say "make that 20 oz" and the same card updates. Everything confirmed has Undo and an audit trail. Coach isn't a doctor or dietitian — and says so.

  • Draft → confirm → saved → undo, on every single action
  • Full activity log with plain-language errors and Retry
  • Stored allergies and restrictions block matching foods everywhere
  • Talk hands-free — Coach listens, replies in a real voice, and waits while you think

New nutrition targets

Current → Proposed · saved as a new version

ConfirmEditCancel

Whole-person growth

Five dimensions. One plan.

Physical

strength, endurance, nutrition, recovery

Mental

focus, discipline, learning

Emotional

stress, relationships, journaling

Spiritual

meditation, values, service — you define it

Financial

savings, debt, budgeting, income

Connected apps

Your watch is about to join the team.

Wearable data will flow into Today automatically, and Coach will shape tomorrow's plan from last night's sleep. Sign up now and we'll let you know the day each one switches on.

Coming soon

Garmin

Workouts, heart rate and sleep flow straight into Today.

Notify me inside the app

Coming soon

Apple Health

Steps, water and weight sync both ways.

Notify me inside the app

Coming soon

Strava

Runs and rides logged the moment you finish.

Notify me inside the app

Coming soon

WHOOP

Recovery and strain shape tomorrow's plan.

Notify me inside the app

One optional journey

75 days. Five rules.
Zero shortcuts.

When you're ready, run the famous 75-day challenge inside the platform — strict validation, workout spacing, days that never auto-fail at midnight, and a restart engine that keeps your history. Coach keeps you honest; it never takes over your life.

01

Follow your diet

No cheat meals. No alcohol.

02

Two 45-min workouts

One outdoors. 3 hours apart.

03

One gallon of water

128 oz. Plain water only.

04

Read 10 pages

Nonfiction. No audiobooks.

05

Progress photo

Private by default.

Two minutes to set up

Ready when
you are.

Meet Coach, pick where you want to grow, choose Coach's voice, record your starting line. Then just talk.