Wake up knowing exactly what to eat, how to move and what matters next. Coach turns your goals into a daily plan, adapts it to your life and shows the progress adding up.
Meal prep for one or dinner for six, a first walk or race day, a habit or a savings goal — you do not need to overhaul your life. Start with one and Coach connects the rest only when it helps.
Plan every meal
Recipes with exact portions, macros per plate, a swap when the store is out — and a grocery list you can shop from.
Meal prep · groceries · weekly plans
Snap a plate, log the meal
Take one photo and Coach names the ingredients it can see, infers what a recipe usually hides, and gives you every macro to adjust before it saves.
Meal photo scan · portions · macros
Know exactly what to do today
A guided daily plan with real exercises, meals, water, reading and habits — matched to your level, equipment and limitations.
Total beginner · coming back · athlete
Grow past the gym
58 original ten-minute reads, private journaling and financial goals — with a Library you can search, save and pick back up where you stopped.
Mental · emotional · spiritual · financial
Your Circle, your people
Add the people you choose and share reads, wins, quotes, milestones and photos — likes, comments and links that open right inside the app.
Circle · teams · challenges · chat
See progress you can feel
Interactive daily, weekly and monthly reports, plus per-program tracking so Week 3 can stack up against Week 1.
Two-minute setup · No rigid starting point · Nothing saves without your OK
New in Apex Elite
Just landed. Built from your feedback.
Meal photo scan
One photo. The whole plate.
Point your camera at dinner and Coach breaks it down — what it can actually see, plus the oil, butter and sauce a recipe usually hides.
Every ingredient marked as seen or inferred, so you know what to trust
Slide the portion and calories, protein, carbs and fat move with it
Lands in the right meal slot on Today, only after you confirm
Circle
Share the wins with your people.
Add the people you choose — no team, no challenge required — and post the read that changed your week, a quote, a milestone or a photo.
Reads, links, photos and takeaways sorted by the five dimensions
Likes, comments and links that open inside the app
Requests both ways: nothing is shared until you accept
Your programs
Host it, join it, or walk away.
Start a plan for yourself or bring people along. If you created it you can rename it, move the end date, or delete it for good — if you only joined, you can simply step out.
Edit or permanently delete anything you created
Leave a plan you joined without losing your logged days
75 HARD is still here as one optional journey, ready to start fresh
Becoming Stories
See who you’re becoming.
Coach turns your real progress into a private visual story across every part of your life. Keep it for yourself or share the wins you choose.
Built only from what you actually logged — never invented.
Private by default. Weight, meals, journals and finances stay out unless you add them yourself.
Download a branded image set, or send a link you can switch off any time.
DM
Demo Member
Sep 1 – Sep 7 · demo data
My Week of Becoming
Built only from what you actually logged.
Card 1 of 5
Example story with demo data — not a real member.
Shared journeys
Become better together.
Coach creates one shared mission and a realistic personal plan for everyone—couples, families, friends and teams.
One invitation link. Nobody is added without accepting it.
Everyone sees the mission and the wins people choose to share — nothing else.
Leave whenever you want. Your own records stay yours.
Shared milestone · Week 2
Move intentionally, every day
Maya30-minute run
Dev20-minute bike
Rosa15-minute walk
Example only — demo names, not members.
Full discussion mode
Talk to Coach like a person. Watch it get done.
Coach asks at most a question or two, then shows you exactly what will change — the what, the date, the assumptions — on one card. Confirm, edit, or cancel. Say "make that 20 oz" and the same card updates.
Hands-free conversation — Coach listens, waits while you think, and replies in a real voice
Choose Coach's voice — male or female
Send a plate or fridge photo: Coach estimates the meal or plans dinner
Lost? Coach explains any screen and takes you straight there
Coach
Full discussion mode · voice on
Two eggs, toast with butter, and a black coffee. And I drank 20 oz of water.
Got it — logging breakfast at about 340 kcal, 18 g protein, plus 20 oz water. Confirm?
Log breakfast + 20 oz water
Today · 2 items · measured portions
ConfirmEditCancel
Not a chatbot. A builder.
Scroll. Watch Coach keep up.
Fuel
Five dinners for two, under $100. I've combined the shopping into one list and flagged the two items I don't have a price for.
Five dinners for two, under $100. I've combined the shopping into one list and flagged the two items I don't have a price for.
This week · 5 dinners for 2
One list · 23 items · $86 estimated
Build my meal planEditCancel
01 · Fuel
Eat well. Shop with a plan.
Coach builds meals and a grocery list around your goals, household, schedule and budget — with clear cost estimates and ingredients you can actually use. Every meal opens into the full recipe, and sliding the servings from 1 to 12 recalculates every amount live.
A week of realistic meals, cook-once leftovers included
One grocery list: duplicates combined, what you already have deducted, aisle by aisle
Honest costs — whole packages counted, unpriced items named instead of guessed
Snap a plate or the inside of your fridge — Coach logs it or plans dinner
This week · 5 dinners for 2
One list · 23 items · $86 estimated
Build my meal planEditCancel
02 · Train
Any level. Any equipment. Any starting point.
Never worked out, coming back from an injury, or chasing a race PR — Coach starts from your real baseline (height, weight, resting heart rate, pace) and builds sessions you can actually finish, with an easier option on every exercise and a short-on-time version of every workout.
Vetted workout videos with honest durations, a timer and a real sign-off
Heart-rate zones estimated from your own numbers, formula named
Walk-to-run, dumbbell-only, bodyweight at home — planned around what you told Coach
Coach-built sessions appear on Today exactly when they're due
"Get me ready for a half marathon by Halloween." "30-day sleep reset." "Six weeks of strength with just dumbbells." Coach asks at most two questions, then builds the whole program — weekly actions, every dated session, milestones and a fueling framework — and every day becomes a guided plan on Today.
One card creates the entire multi-week program; you review and confirm
Each day breaks down into meals, water, the workout, reading and habits — all sign-off-able
Measurable goal, real baseline and a success test on every program
Change your mind? Ask Coach to revise the same card, or undo after saving
Half Marathon — 8 weeks
32 sessions · 4 milestones · nutrition framework
Confirm programEditCancel
04 · Mind, spirit & finances
Five dimensions. One plan.
Physical is just the start. Coach sets goals across Mental, Emotional, Spiritual and Financial growth too — a 10-minute morning sit, a journaling habit, a savings transfer every Friday — and puts each one on Today with its own milestones. Spiritual means what you say it means; Coach never pushes any belief system.
58 original 10-minute reads across all five dimensions, plus classics
Private journaling, mood and sleep — reflections saved to you only
Financial goals with real targets, dates and monthly milestones
Meditation, values, gratitude — you define it, Coach supports it
2 goals · 2 journeys
Spiritual + Financial · preview what Today shows
ConfirmEditCancel
05 · Progress
See it move. Daily, weekly, monthly.
Interactive reports show adherence, workouts, water, pages, weight and milestones over any window — plus per-program tracking so you can see Week 3 stacking up against Week 1. Honest data only: opening a video never logs a workout.
Daily, weekly and monthly reports with charts you can tap through
Milestone progress on every goal and program
Progress photos, private by default
Coach reads your week and adjusts the next one
Week 2 report
12 / 14 sessions · 6 / 7 water days · 84 pages
Open reportEditCancel
06 · Community
Positive pressure. Never shame.
Teams, shared challenges, group chats and DMs. Everyone sees you showed up today — you decide what else they see, down to the task. Badges and XP are earned, never given.
Teams with a live pulse: who's active today, who could use a nudge
Group chats and DMs, routed to the right team
Privacy per task — journals and photos are yours alone
Standings, streak-free by design: no streak savers, no guilt
Team pulse
3 / 5 active today · 14 actions logged
Open teamEditCancel
07 · Your OK, always
Nothing saves without you.
Every change Coach proposes is a card: what, when, why, and the assumptions it made. Confirm, edit or cancel. Say "make that 20 oz" and the same card updates. Everything confirmed has Undo and an audit trail. Coach isn't a doctor or dietitian — and says so.
Draft → confirm → saved → undo, on every single action
Full activity log with plain-language errors and Retry
Stored allergies and restrictions block matching foods everywhere
Talk hands-free — Coach listens, replies in a real voice, and waits while you think
New nutrition targets
Current → Proposed · saved as a new version
ConfirmEditCancel
Whole-person growth
Five dimensions. One plan.
Physical
strength, endurance, nutrition, recovery
Mental
focus, discipline, learning
Emotional
stress, relationships, journaling
Spiritual
meditation, values, service — you define it
Financial
savings, debt, budgeting, income
Connected apps
Your watch is about to join the team.
Wearable data will flow into Today automatically, and Coach will shape tomorrow's plan from last night's sleep. Sign up now and we'll let you know the day each one switches on.
Coming soon
Garmin
Workouts, heart rate and sleep flow straight into Today.
Notify me inside the app
Coming soon
Apple Health
Steps, water and weight sync both ways.
Notify me inside the app
Coming soon
Strava
Runs and rides logged the moment you finish.
Notify me inside the app
Coming soon
WHOOP
Recovery and strain shape tomorrow's plan.
Notify me inside the app
One optional journey
75 days. Five rules. Zero shortcuts.
When you're ready, run the famous 75-day challenge inside the platform — strict validation, workout spacing, days that never auto-fail at midnight, and a restart engine that keeps your history. Coach keeps you honest; it never takes over your life.
01
Follow your diet
No cheat meals. No alcohol.
02
Two 45-min workouts
One outdoors. 3 hours apart.
03
One gallon of water
128 oz. Plain water only.
04
Read 10 pages
Nonfiction. No audiobooks.
05
Progress photo
Private by default.
Two minutes to set up
Ready when you are.
Meet Coach, pick where you want to grow, choose Coach's voice, record your starting line. Then just talk.
